July 11, 2023

Driving Transformation: Leadership Changes at Vividly

by 
Vividly Team
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We're excited to announce a strategic shift in our leadership structure at Vividly, aimed at accelerating our mission of transforming the way CPG brands do business.


First off, let's have a round of applause for our CEO, Alex Whatley! On July 10th, Alex transitioned into the Chief Product Officer (CPO) role, a strategic move that allows him to channel his vast expertise and unfaltering passion for Vividly into leading our product development, design, and engineering teams. A mastermind behind our product suite, Alex is all about growth and innovation. His focus will now be on expanding our product suite, and exploring product/market fit in various verticals and geographies, ultimately enhancing the value we bring to our customers.

Succeeding Alex as CEO is none other than our advisor of several years and a veteran in leadership, Johnathan Hodge! Having a seasoned leader like Johnathan as our CEO is like hitting the jackpot. His vast experience, strategic prowess, and a knack for driving product-focused growth makes him the perfect captain for our ship. A constant drumbeat will be maximizing the value our customers get from our products and services.

We also want to take this opportunity to reaffirm that Nikki and Stu, our industry founders, are still here, bringing their A-game every day! They're in the trenches with our customers, constantly learning, adapting, and creating waves. Their passion for Vividly and their dedication to our customers is the beating heart of our company.

In fact, Johnathan Hodge has been an advisor to Nikki and Stu for several years now. The insights he has gleaned from this long-standing relationship have laid the foundation for his smooth transition to the CEO role. It's like the pieces of the puzzle just fell right into place! 

So, here's to our amazing Vividly team – the backbone of our success, and to you, our awesome customers and partners. We're excited about our future and can't wait to keep sharing our journey with you.

Stay tuned to our blog for more updates and insights from Vividly!

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