Creating Trade Promotions with Vividly

If you’re looking to master the art of creating promotions with Vividly, Stu, our founder, offers a comprehensive step-by-step guide to help you do just that.

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Step 1: Starting Your Promotion

1. Choose an Existing Promotion: Begin by selecting a specific promotion example. This gives you a practical look at what creating a deal involves.
2. Key Information:
3. Assign a Name.
4. Pick the Month and Year of the promotion.

Step 2: Customer and Distributor Details

1. Enter Customer Name: Upon doing so, the distributor details will automatically appear. This automation is thanks to Vividly’s backend setup done during the implementation phase.
2. Distributor Complexity Handled: Whether your products go through various distributors or are directly sold, Vividly’s system is designed to handle this seamlessly in the backend.

Step 3: Building the Core of Your Promotion

1. Creating Lines within the Deal: Define specifics like offering a discount on particular products.
2. Promotion Types Flexibility: You can customize promotion types to fit your brand’s requirements. Multiple promotion types can also be associated with one deal, allowing for detailed yet simplified financial planning.
3. Data-Specific Fields: Each trade type has its unique set of questions. For instance:
4. For a scan promotion: Define the scan back performance dates and start performance dates.
5. For lump sum promotions: Simply input the lump sum amount.
6. Swift Data Entry Options:
7. Quickly adjust dates for promotions, whether you’re aligning promotion periods or applying date changes across multiple lines.
8. If you've opted for forecasting, the system can generate sales projections based on point of sale data, velocity, and store numbers. These projections can guide your promotional strategies.

Step 4: Using Historical Data to Guide Your Promotion

1. Similar Promotion Insights: Vividly pulls up past promotions similar to the one you're creating. This aids in understanding expected sales, past performances, and spend rates.
2. Bunk Charts: This tool helps in:
3. Gauging store compliance (how many stores actually ran the deal).
4. Tracking price changes and their reflection on the shelf.
5. Assessing the effectiveness of past promotions, including any that didn’t run.

Step 5: Final Touches and Documentation

1. File Attachments: Whether it's a PDF, an Excel sheet, or an email conversation with a broker, you can attach them all as references for your promotion.
2. Contract Marking: Specify which of these attachments serve as official contracts. This makes it easier to distinguish between promotional contracts and general backup documents.
3. Comments and Custom Tags: Add comments or use tags like "off-shelf" or "annual operating plan" to provide more context or to categorize promotions.

Step 6: Review and Save

1. Review: Before saving, go over your promotion to ensure all details are accurate.
2. Save: Once satisfied, save the promotion. Every saved promotion is assigned a unique code, enabling easier referencing in the future.

Next Steps

With your promotion created, you can either:

• Initiate a new promotion.
• Duplicate the one you just made.
• Opt for advanced duplication (learn more about Advanced Duplication in Vividly here)

By following these steps as outlined by Stu, you can create effective and well-documented trade promotions using Vividly. Remember, it’s all about capturing the right details and utilizing the insights provided by the platform to make your promotions successful. Happy promoting!