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Why Is TPM Essential

Trade is the second largest expense for CPG just after Cost of Goods Sold. Improving efficiency in planning, tracking, and spending is essential for growth and ultimately, success.

Why Excel Won't Cut It for TPM

Managing the complexity of TPM and ensuring that promotion contracts are accessible, doesn't have to be a painful process. With Cresicor, you can eliminate the need for multiple spreadsheets and shared folders to manage all of your relevant files and data.

See the Cresicor Difference in Action

Here are just a few reasons why a Trade Promotion Management (TPM) platform is a must have, and how Cresicor delivers:

Microsoft Excel or Google sheets simply won’t cut it. There are too many variables and data points to stay organized. It will never scale with your organization.

Cresicor houses all your promotions, contracts, deductions data, etc. so you have a one-stop-shop for all things trade.

Manually entering promotions and processing deductions without utilizing smart software results in poor use of bandwidth.

Cresicor users have experienced a 80-90% reduction in time of key Sales and Finance workflows based on user studies.

Improperly managed trade can wreak havoc on your cash flow. 10-20% of your gross revenue is a lot of money!

Cresicor cleanly lays out your accuracy with planning and the status of your accrual, along with bump chart analysis and ROI for each trade activity.

How Cresicor's TPM Software Can Help

At Cresicor, we use AI-powered tools and analytics to automate manual processes and inform business decisions, all while increasing accuracy of data and analysis. You’ll greatly improve successfully disputing deductions and minimizing unplanned expenses. Want to learn more? We would love to hear from you.

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