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Wild Planet Foods Chooses Cresicor to Upgrade Deduction Processing & TPM Capabilities

Stu Kennedy

Cresicor is excited to announce the newest addition of Wild Planet to their trade management platform! Wild Planet is the best-in-class sustainable fish brand with national distribution, recognized by Greenpeace as the #1 sustainable Tuna Brand.

Through an all-encompassing platform, Cresicor simplifies the promotion planning and trade management process around Wild Planet’s organization. Streamlining communication, accountability, and efficiency across departments, Cresicor bridges sales and finance. This enables Wild Planet to reduce time spent researching and disputing trade promotions and repurpose that time to focus on selling and developing strategy.

“The Cresicor software is intuitive and they provide exceptional support’’ says Karen Harbour, National Sales Director at Wild Planet. “Their team and system is helping our business manage trade with greater intention and accuracy.”

Wild Planet is also utilizing Cresicor’s deduction scanning and matching features. The deduction scan + matcher will automatically scan and match deduction reports to trade promotions, automating an otherwise tedious process. Wild Planet then generates proactive insights to optimize cash flow and increase profitability.

With Cresicor’s expert customer service and best in class implementation, in under 3 months, the Wild Planet team is now saving over 20 hours a week versus their prior trade management process.

About Wild Planet

With strict quality control form hook to shelf, Wild Plant Foods’ mission is to produce safe, nutritious, great-tasting, and sustainably fished seafood. 100% US owned and bases in McKinleyville, CA, the company operates its own docks where selection and delivery of fish are taken directly from the fishermen, many of whom are also shareholders with the company. All products canned by Wild Planet - Albacore, Skipjack, Shrimp, Sardines, and the new White Anchovies are considered Best choices for sustainability by the consensus of environmental groups. For additional information, visit www.wildplanetfoods.com

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