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Hint Water adopts Cresicor TPM

Stu Kennedy

Cresicor is excited to announce that Hint Inc., maker of America’s leading flavored water, has adopted Cresicor’s trade promotion management platform.

“Our team found Cresicor’s TPM easy to learn and well supported. The platform allows our existing staff to efficiently manage deductions from a rapidly expanding list of customers,” said Hint CEO, Kara Goldin.

Cresicor powers a simple promotion planning and trade management process, ensuring communication, accountability, and efficiency across Hint’s sales and finance teams. By documenting promotions as they are submitted to customers, Hint’s sales team stays focused on selling while giving finance what they need to track promotional spending.

Hint is also utilizing Cresicor’s deduction scanning and matching features, which extract, compile, and match complicated deduction reports to approved promotions, automating an otherwise tedious and time consuming process.

With Cresicor’s expert customer service and best in class implementation, in under 3 months, the Hint team is now saving over 20 hours a week versus their prior trade management process.

About Hint

Hint, Inc. started with a simple but challenging objective: to make water that tastes great without any sugar or diet sweeteners. Hint’s uniquely delicious fruit-flavored water is the fastest-growing still flavored water in America and is also available in sparkling and caffeinated varieties. The Company’s products are produced in multiple locations across the country and are available at drinkhint.com and major grocery, mass, warehouse club, and online retailers nationwide. Hint has been called the “unofficial drink of Silicon Valley,” served at Google, Facebook, Uber, and Spotify. CEO Kara Goldin’s journey in founding Hint, and the obstacles she overcame in building the business, are chronicled in her book, Undaunted. Overcoming Doubts and Doubters, published by Harper Leadership.

About Cresicor

Cresicor is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG). From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. We are designed to fit the quintessential business model of small to midsize CPG companies. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level. Visit cresicor.com to learn more.

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